Publisher - Digital Marketing & Technology

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless (read: overwhelming).…

Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no…

As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing…

Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and opportunities, whether virtual or in-person, the part where most individuals tend to fall short is the follow-up, which is almost entirely dependent on email (aside from LinkedIn). In this post, I’m…

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are…

Google Analytics 4 is releasing a Data Deletion feature, and it’s really exciting because for the first time, you can do surgical deletion of just certain…

If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential…

With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't worry if…

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to…

Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you're kind of annoyed because you're not quite ready. But I like the definition below: So, in the name of new adventures and exciting…

As a follow up to my first Step by Step post on App + Web, in this post, I’ll show you how to setup your first tag for App + Web to start collecting data via…

Now that we’ve had data coming in to our new App + Web property for some time, I’d like to deep-dive on a topic near and dear to any analyst’s heart: Reporting.…