Publisher - Digital Marketing & Technology

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them. With such immense power and influence, getting your small business on the first page of…

Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely…

With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently…

You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful in coming up with creative and…

Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies' marketing…

One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had just signed a job…

Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before. And with trillions of searches being conducted every year, that adds up to a lot…

As a Zillenial, I was super against downloading TikTok because I didn’t want to fall into the category of being a stereotypical GenZer. However, after my…

Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That's because if you…

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one-size-fits-all-strategy. It requires some testing to find…

Bagi mereka yang biasa dengan Google Ads pasti tahu dengan dua jenis paparan iklan Google Ads iaitu Standard Delivery Ads Accelerated Ads Ogos lalu Google…