Recent Posts

Analyzing Reports in the new App + Web Property

Now that we’ve had data coming in to our new App + Web property for some time, I’d like to deep-dive on a topic near and dear to any analyst’s heart: Reporting. Being able to map what we see in an A+W property back to something we know in Universal Google Analytics is important to help us as analysts make (or rather, smooth) the mental transition.…
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New Templates in App+Web Analysis

In this post I’m excited to highlight new templates, covering Use Cases and Industries, as well as a couple of newer techniques now available in App+Web Analysis. To find these new templates, navigate to the Analysis Hub, and in the upper right hand corner, click on “Template gallery” to show all of the options now available. Once you…
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